Focusing on search engine optimisation (SEO) is vital for the growth of your company. If your website has a strong presence in search engines for relevant searches, it will drive more traffic and by extension, more revenue for your business. Here are the 3 easy steps your team can take today to get better results:
Step #1 Find the right keywords
Consider this: Do you know what words or phrases people are likely to use when searching for solutions to their problems?
The first step your team should take is to research the best keywords to target and include on when creating content. Phrases that get a decent number of searches per month but don’t have very high competition are a great place to start. You have a fighting chance to get at the top of the SERPs (Search Engine Results Pages) for those terms.
Decide on three core keyword phrases on which you would like your website to rank well for and compile a list of related terms and phrases worth targeting.
Time saving tip: PRDaily has compiled this handy list of keyword research tools which is worth checking out.
Step #2 Create quality content
The next step is to create content that is worth finding. People search online for problem solving materials that will help them. Consider the value that your audience gets from what you create, not just the importance it has in your company’s strategy.
Your readers will appreciate the effort and reward you by sharing the content, raising the awareness for your brand and recommending your products to others. This will have a direct impact on your website’s presence in search engines, since Google prefers quality content. If people are sharing your content on social media, that’s a clue that you’ve hit the mark with it.
Top tip: Before starting to create content for your website, make sure your team understands the needs of the audience they write for.
Step #3 Measure your search engine optimisation results
Without clear goals, it’s impossible to know whether your hard work is paying off in real terms. Your team must identify which metrics are the most important for their own strategy and have clear, reliable systems to measure them. Be sure to monitor website traffic numbers, engagement levels and conversion rates regularly.
Monitor important performance metrics in Google Analytics to see if the numbers are heading in the right direction over time. It will take time!
Top tip: Identify your metrics before you start and establish internal benchmarks. Also, establish a regular schedule to re-examine them with the whole team.
If search engine optimisation seems like something that your team can’t handle on their own, don’t be afraid to ask for help.
At Digitise This we provide dedicated consultancy services to help your team get the best results from SEO activity.