With more than half of web traffic now coming from mobile devices, it’s essential for savvy marketers to have a responsive strategy in place. Users are 5 times more likely to abandon a task or purchase process if the site isn’t optimised for handheld devices.
For years, we’ve been living “above the fold” but responsive website design is a different kettle of fish. Here are 4 starter tips to help you go mobile with maximum impact.
White space is your friend
The mantra of UX gurus for years, strategic use of white space becomes even more important with responsive sites. You don’t need a busy background or photo on every section of your homepage. Ask yourself: does this serve a purpose? Will it drive conversion? Does it look clean? If the answer is no or even probably not, leave it out.
Less copy, more impact
Answer the essentials – who, what, where, when and why – on your homepage in a concise way. Don’t use 20 words if you can say it in 5. Give them the beef up front; they can click through to your content pages for the whole enchilada.
Speed is essential
Keeping your load time down is crucial when it comes to mobile – 57% will bounce if they have to wait more than 3 seconds. The culprit here is often bloated background images. Videos are engaging but heavy, so use sparingly – 15 to 30 second intro clips are best. Keep in mind that site speed is a powerful SEO factor.
Think with your thumb
Your visitors shouldn’t have to pinch or zoom to read important information or act on CTAs. Have a go at navigating the site on your phone. If you find yourself getting impatient or frustrated at all, it’s time to rethink your responsive design.
Top marketers agree the world is moving to mobile so if your websites don’t adapt to a range of small screens, it’s time to get started. Just remember basics of responsive design: clean design, concise copy, fast load time and easy navigation.