To get your startup company or brand into the press, you need to find and make contact with journalists, bloggers or media influencers. PR agencies have a long list of contacts they can pick up the phone and sell your story into. That’s why they get the big bucks. But those of us in the startup world (and often just the real world) generally don’t have that kind of cash.
So, as a PR newbie, where do you find the reporters and media influencers who are likely to care about your story?
I’ve found the following PR tools helpful for exactly that. If you try them out, I’d love to know how you get on. Please do come back and let me know in the comments.
This is a nifty tool you can use to find reporters interested in your field or niche. On the free plan, you get a list of three reporters every month and, with a little detective work, you can find out their contact details.
On the paid subscription, you get access to more reporters and their contact details too. I’d recommend trying the free version first and go from there.
Another great and easy way to find reporters. Simply plug in some keywords related to your field and see what pops up. You can also see what the reporters have written about recently to make sure your story is a good fit.
Pro PR tip: Always review a writer’s most recent work and check out their Twitter profile before getting in touch. You don’t want to pitch in a story about the launch of your delicious burger popup to a journo that is vehemently vegan for example.
Journalists also actively search for sources to feature too. Wouldn’t it be great if you could get a notification when a journalist needs information you have? Well you can.
Here are a few online PR tools that help you find press requests in real time.
Help a Reporter Out is a popular media tool that may PR specialists use. It has a free and premium version. With the free service, you’ll receive coverage opportunities by email three times a day. They usually have short deadlines so don’t dilly dally if you spot a relevant request.
With a paid subscription, starting from $19 a month, you can search the entire database for press requests matching your needs, as opposed to waiting on an email that everyone else gets. Well known media outlets including the New York Times and Mashable use HARO so it’s worth a look.
This is another great way to get a free, daily digest emails of any press requests posted on Twitter. The email is delivered every day at 3PM UK Time. The premium version gives you alerts on your chosen topics in real time, which is useful.
JournoLink is an platform aimed at UK startups and small business. It is free to set up a profile and receive media requests from journalists. The paid for options give you access to more features, including sending out press releases to journalists, broadcasters and bloggers.
Don’t forget to monitor your progress. Here are 3 ways to track media coverage online >