Digital marketing “gurus” love making industry predictions. While these are often very thought provoking, they don’t lend themselves to much action. If you have done enough reading and want to get on with actually improving your digital marketing offering then get started with these five easy steps.
Each of our suggestions can be completed in less than an hour each so we recommend you tackle them first thing in the morning, cup of tea in hand, and bask in a sense of achievement for the rest of the day.
1. Add your website to Google Webmaster Tools
Google’s Webmaster Tools (GWT) helps you understand what’s going on behind the scenes of your website, flags any broken links, provides keyword and backlink data and it also offers added control over how your site appear in Google’s listings.
Here are some simple instructions to help you add and verify a site in Google Webmaster Tools:
- Sign into Google Webmaster Tools with your Google Account.
- Click the Add a site button, and type the URL of the site you want to add. Make sure you type the entire URL, such as http://www.example.com/
- Click Continue. The Site verification page opens.
- Choose how you would like to verify your site. (There are a few different options here, for example you can add a meta tag to your homepage or input the Google Analytics Tracking code used on your site.)
If you already have Google Webmaster Tools set up, use this time to review the account for any HTML improvements or page errors and arrange to get them fixed.
2. Review and refresh your company social media profiles
When was the last time you updated your Twitter header? Could your LinkedIn company page profile do with a lift? Make a list of your social media profiles and tackle them one at a time this week. Make sure contact details are up to date, that you have included relevant keywords and that brand messaging and imagery is consistent across all platforms. Don’t forget to reflect any special marketing campaign creative on social media profiles.
3. Run a social media ad experiment
It’s surprisingly quick and easy to set up and run a Twitter advertising campaign or sponsor updates on LinkedIn and it’s inexpensive too. Pick the platform that works best for you organically and run some targeted ads to get added insights into your target audience. Putting a small amount of money behind your social media content is a great way to reach new but relevant people and generate increased engagement as a result.
4. Ask customers for their feedback or just say thanks
Send an email to your subscribers and customers with a link to a quick survey to find out what they really think. Customer feedback is invaluable and you might find some common issues that can be easily fixed. You could also run an exclusive competition or prize draw to say thanks to valued customers.
5. Start building a bank of blog and content ideas
Publishing quality, unique content on your website or blog is a key way to drive increased, relevant traffic, keep visitors engaged and generate shares and links on social media. Review your web stats to see which content was most popular in 2014 and to spot any trends. If you find it hard to come up with content ideas, try one of these tools:
The sheer amount of work involved in managing your digital marketing can be overwhelming but it becomes easier if you take it one step at a time. Let us know if run into any problems along the way, we are happy to help!