Author: Amanda Lynne Berry

About Amanda Lynne Berry

Amanda is a London-based Marketing Consultant with an American accent. She enjoys helping businesses plan and execute effective social media, SEO, email marketing and PR campaigns. Find her on Twitter and Google+

Learn how to code with these 4 great resources

learn how to code with these great resources

While most of us in the marketing sphere don’t need to be code ninjas, it’s incredibly useful to know your way around a stylesheet without picking up the phone to a developer. Getting a handle on the basics will not only make you more self-sufficient in your digital endeavours, it will help you communicate your needs to the technical teams you work with every day in your business.

Here are four wonderful resources for aspiring coders that cater to a variety of learning styles, from in-person coaching to online tutorials and video courses.

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4 starter tips for creating impactful responsive websites

Hand holding a smartphone

With more than half of web traffic now coming from mobile devices, it’s essential for savvy marketers to have a responsive strategy in place. Users are 5 times more likely to abandon a task or purchase process if the site isn’t optimised for handheld devices.

For years, we’ve been living “above the fold” but responsive website design is a different kettle of fish. Here are 4 starter tips to help you go mobile with maximum impact.

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Google’s HTTPS update: another hit for small businesses?

Image of Edvard Munch's The Scream

If you keep your finger on the pulse of what’s happening in the world of SEO, you might have heard that Google has recently started prioritising HTTPS secured websites in search results. HTTPS or Hypertext Transfer Protocol Secure uses extra layers of authentication, data integrity checks and encryption to safeguard the transfer of information and communication on websites.

Earlier this month, Google added HTTPS to their 2,000+ ranking signals and has called for the secure protocol to be used everywhere on the web. Following the recent Heartbleed security breach and Russian cyber attacks resulting in the theft of over 1.2 billion usernames and passwords, it’s no surprise Google is making data security more of a priority. But what does this mean for small businesses?
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