There is less than a month until Google’s ‘mobile friendly’ algorithm update officially comes into force. I say officially as it is very likely that Google has been using mobile friendliness as a ranking indicator for some time.
However, from 21 April, Google will start to label sites that are mobile-friendly, and use that to determine whether a website should rank higher in search results. This algorithm is likely to have a huge impact on mobile search results and understandably, this is making webmasters and businesses anxious.
Good organisation is key for any small business owner. If, like me, your main issue is that there aren’t enough hours in the day, then these time saving online tools will help you increase business productivity.
We are delighted to be sharing content marketing tips and tricks at the Enterprise Nation Digital Marketing for Small Business event on Tuesday 3rd February in Somerset House.
2014 was the year of ‘lists’ or ‘listicles’ so we thought we round up a few of the digital marketing lists we found most useful last year and present them to you in the form of … a list!
Each list contains practical tips, tools and advice on a range of topics including social media, SEO, content marketing, small business marketing and website design. We hope you enjoy reading through the list as much as we enjoyed curating it!
Digital marketing “gurus” love making industry predictions. While these are often very thought provoking, they don’t lend themselves to much action. If you have done enough reading and want to get on with actually improving your digital marketing offering then get started with these five easy steps.
Each of our suggestions can be completed in less than an hour each so we recommend you tackle them first thing in the morning, cup of tea in hand, and bask in a sense of achievement for the rest of the day.
New research by the Content Marketing Institute (CMI) released today suggests that UK marketers believe their content marketing efforts have fallen short over the last year.
Search engine optimisation (SEO) can seem complicated but there are some straightforward rules to follow to make sure your website ranks well in search engines. The key is to keep your website visitor’s journey in mind at all times. If it’s good for your visitor, it’s generally good for search engines.
December is upon us and the mad scramble to organise everything for Christmas is well under way.
Don’t panic. Work through our quick (and fairly painless) Christmas checklist for businesses below and you’ll be relaxing before a metaphorical roaring log fire, cup of cocoa in hand, before you know it.
Aggressive website pop-ups are becoming ubiquitous these days, which is surprising when all research suggests that people don’t appreciate or engage interruption advertising. Here are some reasons why a popup advert might not be the right choice for your brand.
Oh advertising pop-up, let me count the ways you aggravate me:
We love finding useful digital tools that make the working week more interesting and productive. Here are 7 for you to try this week. These tools will suit self employed people, start-ups and small businesses in particular, due to the fact that they can all add a professional touch to your digital profile but they are also free and a delight to use. Enjoy!