It’s now easier than ever for marketing professionals to ensure they understand (and have an opinion on) what’s happening in the wider marketing landscape. The best marketing people are the ones that actively pursue learning and development continuously. In this market, it’s every person for themselves and you really can’t rely on your employer to keep you up to date.
The good news is it doesn’t have to cost you the earth to ensure you stay on top or even ahead of the marketing game. Whether you are just starting out or you’ve been doing this for years, it’s worth taking some time out to review the links below on a regular basis to help future-proof your career.
MOOCs (Massive Open Online Courses)
These are a great way to brush up on your skills or learn new ones. Coursera run the most comprehensive range so far, covering everything from roman architecture to information architecture. Many of the courses are affiliated with top universities and best of all they are completely free.
Ok so these guys aren’t cheap, but they do know what they’re talking about. Get your company to pay as part of your CPD. Alternatively, there’s always the Econsultancy blog which is a great source of information and top notch advice. Bookmark it now.
Studying for a Chartered Institute of Marketing qualification is a huge commitment (in terms of time and money) but it’s a great way to refresh and ramp up your credibility quickly, especially if you are a freelancer. Membership comes with access to a wealth of excellent marketing resources too.
I love these guys. Signing up to a free account gives you access to really useful marketing planning templates and digital planning tools. Again, bookmark their blog and soak it all up.
Content Marketing Institute
The importance of content marketing was made clear in 2013 (more on that here) so it’s worth following this website for all the latest developments in this area. Free webinars, ebooks and articles to make you a content marketing master are just a click away
Ah yes, Hubspot. They actually coined the phrase ‘inbound marketing’. They just keep getting better and better. The Hubspot blog is full of tips, insight and advice and they are constantly releasing useful free resources like ebook templates, social media guides, HTML email templates and lots more. Bookmark that blog!
Leave a comment below and let me know where you get your daily dose of marketing reality.