Running a business, especially in a tiny team of one, can be overwhelming. Sole founders, business owners and startups have a hundred things to do and it’s all too easy to lose focus and feel motivation drain away. This can be detrimental to your business, not to mention your well-being as a human.
So I asked our fellow UK business owners and startup founders to share their top productivity tips. After receiving so many thoughtful replies and helpful tips, I’m feeling seriously motivated and inspired!
Read on for some fantastic, real-life advice on how to stay productive, like a boss.
To get your startup company or brand into the press, you need to find and make contact with journalists, bloggers or media influencers. PR agencies have a long list of contacts they can pick up the phone and sell your story into. That’s why they get the big bucks. But those of us in the startup world (and often just the real world) generally don’t have that kind of cash.
So, as a PR newbie, where do you find the reporters and media influencers who are likely to care about your story?
Top level marketing tips for your 2016 plan
If your first couple of weeks back at work after Christmas have been a bit of a struggle, you are not alone. Believe me.
So, grab yourself a well-deserved coffee and take a few minutes to check whether you have these 4 key marketing tips in your 2016 marketing plan.
Make video content a key element of your 2016 digital marketing mix
Online video really is the latest and greatest addition to our arsenal of content marketing methods. Globally, video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014, according to Cisco predictions. Digital Sherpa reports that a third of all online activity is spent watching video content. But how can you harness the medium of video for your business?
New research (released in December 2015) by the Content Marketing Institute suggests that UK marketers are finding content marketing a bigger challenge than ever.
For sole traders, start-ups and ‘homepreneurs’, permanent office and meeting room premises are often an overhead you can’t justify, especially in the early days. Finding a quiet, comfortable (and professional) coworking space to talk business with your customers or partners is key but arranging important meetings can be tricky when your office is your kitchen table or in a bag on your back.
Focusing on search engine optimisation (SEO) is vital for the growth of your company. If your website has a strong presence in search engines for relevant searches, it will drive more traffic and by extension, more revenue for your business. Here are the 3 easy steps your team can take today to get better results:
Do you know what times are the best to post on your company social media accounts? You could increase engagement on platforms like LinkedIn, Pinterest, Twitter or Facebook – just by updating at a particular time or day.
For example, engagement peaks on Facebook on Thursday and Friday so your content is more likely to get likes, comments or clicks on those days. Interestingly, Pinterest users are most active later on, between the hours of 8 – 11pm so it’s worth bearing that in mind if Pinterest is an important part of your digital marketing activity.
The following infographic is an easy-to-follow guide on the best times to post on social media. Bookmark it in your browser or print it out and pin it to your wall for easy reference.
Last week, we found out that Buffer will be shutting down their brilliant social media content suggestion tool, starting on 1 August. This is really sad news for the startups and businesses like us who use and love this feature.
In the name of agility and of rolling with the punches, we’ve put together a list of alternative options we can all use in the hope that it will make the loss of Buffer’s content suggestion tool less of a headache for you.
Blogging should be a key part of your digital marketing plan. A well written blog is a destination for your target audience, it demonstrates your expertise and supports your social media and SEO performance too. So if blogging is always on your list of things to do for your business, but never quite makes it to the top – make today the day you get your blog on! Here are 10 tips to help you kick start your business blog: