Running a business, especially in a tiny team of one, can be overwhelming. Sole founders, business owners and startups have a hundred things to do and it’s all too easy to lose focus and feel motivation drain away. This can be detrimental to your business, not to mention your well-being as a human.
So I asked our fellow UK business owners and startup founders to share their top productivity tips. After receiving so many thoughtful replies and helpful tips, I’m feeling seriously motivated and inspired!
Read on for some fantastic, real-life advice on how to stay productive, like a boss.
To get your startup company or brand into the press, you need to find and make contact with journalists, bloggers or media influencers. PR agencies have a long list of contacts they can pick up the phone and sell your story into. That’s why they get the big bucks. But those of us in the startup world (and often just the real world) generally don’t have that kind of cash.
So, as a PR newbie, where do you find the reporters and media influencers who are likely to care about your story?
New research (released in December 2015) by the Content Marketing Institute suggests that UK marketers are finding content marketing a bigger challenge than ever.
For sole traders, start-ups and ‘homepreneurs’, permanent office and meeting room premises are often an overhead you can’t justify, especially in the early days. Finding a quiet, comfortable (and professional) coworking space to talk business with your customers or partners is key but arranging important meetings can be tricky when your office is your kitchen table or in a bag on your back.
Focusing on search engine optimisation (SEO) is vital for the growth of your company. If your website has a strong presence in search engines for relevant searches, it will drive more traffic and by extension, more revenue for your business. Here are the 3 easy steps your team can take today to get better results:
Do you know what times are the best to post on your company social media accounts? You could increase engagement on platforms like LinkedIn, Pinterest, Twitter or Facebook – just by updating at a particular time or day.
For example, engagement peaks on Facebook on Thursday and Friday so your content is more likely to get likes, comments or clicks on those days. Interestingly, Pinterest users are most active later on, between the hours of 8 – 11pm so it’s worth bearing that in mind if Pinterest is an important part of your digital marketing activity.
The following infographic is an easy-to-follow guide on the best times to post on social media. Bookmark it in your browser or print it out and pin it to your wall for easy reference.
Last week, we found out that Buffer will be shutting down their brilliant social media content suggestion tool, starting on 1 August. This is really sad news for the startups and businesses like us who use and love this feature.
In the name of agility and of rolling with the punches, we’ve put together a list of alternative options we can all use in the hope that it will make the loss of Buffer’s content suggestion tool less of a headache for you.
Blogging should be a key part of your digital marketing plan. A well written blog is a destination for your target audience, it demonstrates your expertise and supports your social media and SEO performance too. So if blogging is always on your list of things to do for your business, but never quite makes it to the top – make today the day you get your blog on! Here are 10 tips to help you kick start your business blog:
More Top Digital Marketing Tips for SMEs
Is your website driving good levels of traffic and enquiries for your small business? If not, don’t panic; it could just be a case of making a few small tweaks. Here are 5 quick website tips for small business. Use them as a check list to make your website more effective and engaging.
It’s nearly Easter so in the spirit of the season, we’ve curated 10 gorgeous ‘Easter themed’ images that are absolutely free for commercial use. Why not add an Easter holiday twist to your email marketing campaign, or use them to design your Easter special offers page. You could add a ‘Happy Easter’ banner to your email signature or get some Easter stickers printed with Moo and send them to your favourite customers.