Google’s HTTPS update: another hit for small businesses?

Image of Edvard Munch's The Scream

If you keep your finger on the pulse of what’s happening in the world of SEO, you might have heard that Google has recently started prioritising HTTPS secured websites in search results. HTTPS or Hypertext Transfer Protocol Secure uses extra layers of authentication, data integrity checks and encryption to safeguard the transfer of information and communication on websites.

Earlier this month, Google added HTTPS to their 2,000+ ranking signals and has called for the secure protocol to be used everywhere on the web. Following the recent Heartbleed security breach and Russian cyber attacks resulting in the theft of over 1.2 billion usernames and passwords, it’s no surprise Google is making data security more of a priority. But what does this mean for small businesses?
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How to write a great marketing brief

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The importance of a brief can’t be underestimated. It’s the document that lays out what you want to achieve as well as the document that your consultant or agency will base their budget on. Without a brief, a piece of work could turn into a nightmare project for you and your partners. Not only that, the process of writing the brief may help you to formulate a clearer idea of what’s actually required which is always good. Clarity is key!

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Be a better digital marketer

It’s now easier than ever for marketing professionals to ensure they understand (and have an opinion on) what’s happening in the wider marketing landscape. The best marketing people are the ones that actively pursue learning and development continuously. In this market, it’s every person for themselves and you really can’t rely on your employer to keep you up to date.

The good news is it doesn’t have to cost you the earth to ensure you stay on top or even ahead of the marketing game. Whether you are just starting out or you’ve been doing this for years, it’s worth taking some time out to review the links below on a regular basis to help future-proof your career.
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App of the week – Horizon

App-of-the-week---Horizon

This nifty new app means an end to vertical videos shot on mobile phones. Videos taken through this app will appear on landscape mode, no matter how you hold your phone – meaning an end to that black wasted space around videos shot on your mobile.

There are also lovely instagram-style filters so you can get all arty with your clips.

Now I just have to wait patiently for it to be released in the Windows Phone store…

Read more about this on the Horizon developers’ blog >