To get your startup company or brand into the press, you need to find and make contact with journalists, bloggers or media influencers. PR agencies have a long list of contacts they can pick up the phone and sell your story into. That’s why they get the big bucks. But those of us in the startup world (and often just the real world) generally don’t have that kind of cash.
So, as a PR newbie, where do you find the reporters and media influencers who are likely to care about your story?
Blogging should be a key part of your digital marketing plan. A well written blog is a destination for your target audience, it demonstrates your expertise and supports your social media and SEO performance too. So if blogging is always on your list of things to do for your business, but never quite makes it to the top – make today the day you get your blog on! Here are 10 tips to help you kick start your business blog:
More Top Digital Marketing Tips for SMEs
Is your website driving good levels of traffic and enquiries for your small business? If not, don’t panic; it could just be a case of making a few small tweaks. Here are 5 quick website tips for small business. Use them as a check list to make your website more effective and engaging.
There is less than a month until Google’s ‘mobile friendly’ algorithm update officially comes into force. I say officially as it is very likely that Google has been using mobile friendliness as a ranking indicator for some time.
However, from 21 April, Google will start to label sites that are mobile-friendly, and use that to determine whether a website should rank higher in search results. This algorithm is likely to have a huge impact on mobile search results and understandably, this is making webmasters and businesses anxious.
We are delighted to be sharing content marketing tips and tricks at the Enterprise Nation Digital Marketing for Small Business event on Tuesday 3rd February in Somerset House.
Here are our top three free ways to monitor your mentions of your brand in the media. Monitor your PR and media coverage like the pros – without breaking the bank.
While most of us in the marketing sphere don’t need to be code ninjas, it’s incredibly useful to know your way around a stylesheet without picking up the phone to a developer. Getting a handle on the basics will not only make you more self-sufficient in your digital endeavours, it will help you communicate your needs to the technical teams you work with every day in your business.
Here are four wonderful resources for aspiring coders that cater to a variety of learning styles, from in-person coaching to online tutorials and video courses.
2014 was the year of ‘lists’ or ‘listicles’ so we thought we round up a few of the digital marketing lists we found most useful last year and present them to you in the form of … a list!
Each list contains practical tips, tools and advice on a range of topics including social media, SEO, content marketing, small business marketing and website design. We hope you enjoy reading through the list as much as we enjoyed curating it!
Digital marketing “gurus” love making industry predictions. While these are often very thought provoking, they don’t lend themselves to much action. If you have done enough reading and want to get on with actually improving your digital marketing offering then get started with these five easy steps.
Each of our suggestions can be completed in less than an hour each so we recommend you tackle them first thing in the morning, cup of tea in hand, and bask in a sense of achievement for the rest of the day.
Aggressive website pop-ups are becoming ubiquitous these days, which is surprising when all research suggests that people don’t appreciate or engage interruption advertising. Here are some reasons why a popup advert might not be the right choice for your brand.
Oh advertising pop-up, let me count the ways you aggravate me: