Category Archives: Small business tips

5 Quick and Easy Digital Marketing Improvements You Can Make Now

phone and coffee cup on table

Digital marketing “gurus” love making industry predictions. While these are often very thought provoking, they don’t lend themselves to much action. If you have done enough reading and want to get on with actually improving your digital marketing offering then get started with these five easy steps.

Each of our suggestions can be completed in less than an hour each so we recommend you tackle them first thing in the morning, cup of tea in hand, and bask in a sense of achievement for the rest of the day.

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4 starter tips for creating impactful responsive websites

Hand holding a smartphone

With more than half of web traffic now coming from mobile devices, it’s essential for savvy marketers to have a responsive strategy in place. Users are 5 times more likely to abandon a task or purchase process if the site isn’t optimised for handheld devices.

For years, we’ve been living “above the fold” but responsive website design is a different kettle of fish. Here are 4 starter tips to help you go mobile with maximum impact.

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Marketing tips for creative professionals #1 – Interior Designers

Interior of modern, open plan loft apartment

Here at Digitise this. we love working with other independent business owners in the creative industries, be they co-workers or clients. Like you, we know that spreading the word about your skill and making money from it can be tough, especially when it’s just you doing all the work as well as all the marketing.

So, this is the first of a series of blog posts dedicated to helping small businesses and sole traders in the creative industries do just that. Over the next few weeks we’ll feature marketing advice specifically tailored to all the hardworking photographers, writers, interior designers, film makers, musicians and artists out there. Each piece will include information on the free digital tools available as well as offer tips to help you increase productivity, save money and raise your profile. Continue reading

Google’s HTTPS update: another hit for small businesses?

Image of Edvard Munch's The Scream

If you keep your finger on the pulse of what’s happening in the world of SEO, you might have heard that Google has recently started prioritising HTTPS secured websites in search results. HTTPS or Hypertext Transfer Protocol Secure uses extra layers of authentication, data integrity checks and encryption to safeguard the transfer of information and communication on websites.

Earlier this month, Google added HTTPS to their 2,000+ ranking signals and has called for the secure protocol to be used everywhere on the web. Following the recent Heartbleed security breach and Russian cyber attacks resulting in the theft of over 1.2 billion usernames and passwords, it’s no surprise Google is making data security more of a priority. But what does this mean for small businesses?
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