Category Archives: Small business tips

How to write a great marketing brief

Laptop on a table

The importance of a brief can’t be underestimated. It’s the document that lays out what you want to achieve as well as the document that your consultant or agency will base their budget on. Without a brief, a piece of work could turn into a nightmare project for you and your partners. Not only that, the process of writing the brief may help you to formulate a clearer idea of what’s actually required which is always good. Clarity is key!

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