Running a business, especially in a tiny team of one, can be overwhelming. Sole founders, business owners and startups have a hundred things to do and it’s all too easy to lose focus and feel motivation drain away. This can be detrimental to your business, not to mention your well-being as a human.
So I asked our fellow UK business owners and startup founders to share their top productivity tips. After receiving so many thoughtful replies and helpful tips, I’m feeling seriously motivated and inspired!
Read on for some fantastic, real-life advice on how to stay productive, like a boss.
To get your startup company or brand into the press, you need to find and make contact with journalists, bloggers or media influencers. PR agencies have a long list of contacts they can pick up the phone and sell your story into. That’s why they get the big bucks. But those of us in the startup world (and often just the real world) generally don’t have that kind of cash.
So, as a PR newbie, where do you find the reporters and media influencers who are likely to care about your story?
Make video content a key element of your 2016 digital marketing mix
Online video really is the latest and greatest addition to our arsenal of content marketing methods. Globally, video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014, according to Cisco predictions. Digital Sherpa reports that a third of all online activity is spent watching video content. But how can you harness the medium of video for your business?
For sole traders, start-ups and ‘homepreneurs’, permanent office and meeting room premises are often an overhead you can’t justify, especially in the early days. Finding a quiet, comfortable (and professional) coworking space to talk business with your customers or partners is key but arranging important meetings can be tricky when your office is your kitchen table or in a bag on your back.
Focusing on search engine optimisation (SEO) is vital for the growth of your company. If your website has a strong presence in search engines for relevant searches, it will drive more traffic and by extension, more revenue for your business. Here are the 3 easy steps your team can take today to get better results: