Category Archives: Search Engine Optimisation (SEO)

Is your website ready for the mobile friendly algorithm update?

Woman looking at a mobile phone

There is less than a month until Google’s ‘mobile friendly’ algorithm update officially comes into force. I say officially as it is very likely that Google has been using mobile friendliness as a ranking indicator for some time.

However, from 21 April, Google will start to label sites that are mobile-friendly, and use that to determine whether a website should rank higher in search results. This algorithm is likely to have a huge impact on mobile search results and understandably, this is making webmasters and businesses anxious.

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4 starter tips for creating impactful responsive websites

Hand holding a smartphone

With more than half of web traffic now coming from mobile devices, it’s essential for savvy marketers to have a responsive strategy in place. Users are 5 times more likely to abandon a task or purchase process if the site isn’t optimised for handheld devices.

For years, we’ve been living “above the fold” but responsive website design is a different kettle of fish. Here are 4 starter tips to help you go mobile with maximum impact.

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Google’s HTTPS update: another hit for small businesses?

Image of Edvard Munch's The Scream

If you keep your finger on the pulse of what’s happening in the world of SEO, you might have heard that Google has recently started prioritising HTTPS secured websites in search results. HTTPS or Hypertext Transfer Protocol Secure uses extra layers of authentication, data integrity checks and encryption to safeguard the transfer of information and communication on websites.

Earlier this month, Google added HTTPS to their 2,000+ ranking signals and has called for the secure protocol to be used everywhere on the web. Following the recent Heartbleed security breach and Russian cyber attacks resulting in the theft of over 1.2 billion usernames and passwords, it’s no surprise Google is making data security more of a priority. But what does this mean for small businesses?
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