Do you know what times are the best to post on your company social media accounts? You could increase engagement on platforms like LinkedIn, Pinterest, Twitter or Facebook – just by updating at a particular time or day.
For example, engagement peaks on Facebook on Thursday and Friday so your content is more likely to get likes, comments or clicks on those days. Interestingly, Pinterest users are most active later on, between the hours of 8 – 11pm so it’s worth bearing that in mind if Pinterest is an important part of your digital marketing activity.
The following infographic is an easy-to-follow guide on the best times to post on social media. Bookmark it in your browser or print it out and pin it to your wall for easy reference.
There is less than a month until Google’s ‘mobile friendly’ algorithm update officially comes into force. I say officially as it is very likely that Google has been using mobile friendliness as a ranking indicator for some time.
However, from 21 April, Google will start to label sites that are mobile-friendly, and use that to determine whether a website should rank higher in search results. This algorithm is likely to have a huge impact on mobile search results and understandably, this is making webmasters and businesses anxious.
With more than half of web traffic now coming from mobile devices, it’s essential for savvy marketers to have a responsive strategy in place. Users are 5 times more likely to abandon a task or purchase process if the site isn’t optimised for handheld devices.
For years, we’ve been living “above the fold” but responsive website design is a different kettle of fish. Here are 4 starter tips to help you go mobile with maximum impact.
If you keep your finger on the pulse of what’s happening in the world of SEO, you might have heard that Google has recently started prioritising HTTPS secured websites in search results. HTTPS or Hypertext Transfer Protocol Secure uses extra layers of authentication, data integrity checks and encryption to safeguard the transfer of information and communication on websites.
Earlier this month, Google added HTTPS to their 2,000+ ranking signals and has called for the secure protocol to be used everywhere on the web. Following the recent Heartbleed security breach and Russian cyber attacks resulting in the theft of over 1.2 billion usernames and passwords, it’s no surprise Google is making data security more of a priority. But what does this mean for small businesses?
Google removed a leading guest blogging network from its search results a couple of days ago. What’s next for the search engine giant?