To get your startup company or brand into the press, you need to find and make contact with journalists, bloggers or media influencers. PR agencies have a long list of contacts they can pick up the phone and sell your story into. That’s why they get the big bucks. But those of us in the startup world (and often just the real world) generally don’t have that kind of cash.
So, as a PR newbie, where do you find the reporters and media influencers who are likely to care about your story?
Focusing on search engine optimisation (SEO) is vital for the growth of your company. If your website has a strong presence in search engines for relevant searches, it will drive more traffic and by extension, more revenue for your business. Here are the 3 easy steps your team can take today to get better results:
Last week, we found out that Buffer will be shutting down their brilliant social media content suggestion tool, starting on 1 August. This is really sad news for the startups and businesses like us who use and love this feature.
In the name of agility and of rolling with the punches, we’ve put together a list of alternative options we can all use in the hope that it will make the loss of Buffer’s content suggestion tool less of a headache for you.
Good organisation is key for any small business owner. If, like me, your main issue is that there aren’t enough hours in the day, then these time saving online tools will help you increase business productivity.
While most of us in the marketing sphere don’t need to be code ninjas, it’s incredibly useful to know your way around a stylesheet without picking up the phone to a developer. Getting a handle on the basics will not only make you more self-sufficient in your digital endeavours, it will help you communicate your needs to the technical teams you work with every day in your business.
Here are four wonderful resources for aspiring coders that cater to a variety of learning styles, from in-person coaching to online tutorials and video courses.
December is upon us and the mad scramble to organise everything for Christmas is well under way.
Don’t panic. Work through our quick (and fairly painless) Christmas checklist for businesses below and you’ll be relaxing before a metaphorical roaring log fire, cup of cocoa in hand, before you know it.
We love finding useful digital tools that make the working week more interesting and productive. Here are 7 for you to try this week. These tools will suit self employed people, start-ups and small businesses in particular, due to the fact that they can all add a professional touch to your digital profile but they are also free and a delight to use. Enjoy!
There are lots of clever resources and tools out there to make your web design projects easier and more slick. Here are some of our favourites. Bookmark these 5 nifty web design tools today.
With companies being drawn to image-centric networks more than ever as a way to reach new, younger audiences, Instagram is the perfect place to promote your business right now.
With more than half of web traffic now coming from mobile devices, it’s essential for savvy marketers to have a responsive strategy in place. Users are 5 times more likely to abandon a task or purchase process if the site isn’t optimised for handheld devices.
For years, we’ve been living “above the fold” but responsive website design is a different kettle of fish. Here are 4 starter tips to help you go mobile with maximum impact.