Tag Archives: Resources

5 Free PR Tools for Startups

5 Free PR tool for Startups

To get your startup company or brand into the press, you need to find and make contact with journalists, bloggers or media influencers. PR agencies have a long list of contacts they can pick up the phone and sell your story into. That’s why they get the big bucks. But those of us in the startup world (and often just the real world) generally don’t have that kind of cash.

So, as a PR newbie, where do you find the reporters and media influencers who are likely to care about your story?

Continue reading

6 Social Media Content Suggestion Tools

Cat looking up at headline; 6 Social Media Tools

Last week, we found out that Buffer will be shutting down their brilliant social media content suggestion tool, starting on 1 August. This is really sad news for the startups and businesses like us who use and love this feature.

In the name of agility and of rolling with the punches, we’ve put together a list of alternative options we can all use in the hope that it will make the loss of Buffer’s content suggestion tool less of a headache for you.

Continue reading

Learn how to code with these 4 great resources

learn how to code with these great resources

While most of us in the marketing sphere don’t need to be code ninjas, it’s incredibly useful to know your way around a stylesheet without picking up the phone to a developer. Getting a handle on the basics will not only make you more self-sufficient in your digital endeavours, it will help you communicate your needs to the technical teams you work with every day in your business.

Here are four wonderful resources for aspiring coders that cater to a variety of learning styles, from in-person coaching to online tutorials and video courses.

Continue reading

4 starter tips for creating impactful responsive websites

Hand holding a smartphone

With more than half of web traffic now coming from mobile devices, it’s essential for savvy marketers to have a responsive strategy in place. Users are 5 times more likely to abandon a task or purchase process if the site isn’t optimised for handheld devices.

For years, we’ve been living “above the fold” but responsive website design is a different kettle of fish. Here are 4 starter tips to help you go mobile with maximum impact.

Continue reading