To get your startup company or brand into the press, you need to find and make contact with journalists, bloggers or media influencers. PR agencies have a long list of contacts they can pick up the phone and sell your story into. That’s why they get the big bucks. But those of us in the startup world (and often just the real world) generally don’t have that kind of cash.
So, as a PR newbie, where do you find the reporters and media influencers who are likely to care about your story?
For sole traders, start-ups and ‘homepreneurs’, permanent office and meeting room premises are often an overhead you can’t justify, especially in the early days. Finding a quiet, comfortable (and professional) coworking space to talk business with your customers or partners is key but arranging important meetings can be tricky when your office is your kitchen table or in a bag on your back.
Last week, we found out that Buffer will be shutting down their brilliant social media content suggestion tool, starting on 1 August. This is really sad news for the startups and businesses like us who use and love this feature.
In the name of agility and of rolling with the punches, we’ve put together a list of alternative options we can all use in the hope that it will make the loss of Buffer’s content suggestion tool less of a headache for you.
Blogging should be a key part of your digital marketing plan. A well written blog is a destination for your target audience, it demonstrates your expertise and supports your social media and SEO performance too. So if blogging is always on your list of things to do for your business, but never quite makes it to the top – make today the day you get your blog on! Here are 10 tips to help you kick start your business blog:
More Top Digital Marketing Tips for SMEs
Is your website driving good levels of traffic and enquiries for your small business? If not, don’t panic; it could just be a case of making a few small tweaks. Here are 5 quick website tips for small business. Use them as a check list to make your website more effective and engaging.
There is less than a month until Google’s ‘mobile friendly’ algorithm update officially comes into force. I say officially as it is very likely that Google has been using mobile friendliness as a ranking indicator for some time.
However, from 21 April, Google will start to label sites that are mobile-friendly, and use that to determine whether a website should rank higher in search results. This algorithm is likely to have a huge impact on mobile search results and understandably, this is making webmasters and businesses anxious.
2014 was the year of ‘lists’ or ‘listicles’ so we thought we round up a few of the digital marketing lists we found most useful last year and present them to you in the form of … a list!
Each list contains practical tips, tools and advice on a range of topics including social media, SEO, content marketing, small business marketing and website design. We hope you enjoy reading through the list as much as we enjoyed curating it!
Digital marketing “gurus” love making industry predictions. While these are often very thought provoking, they don’t lend themselves to much action. If you have done enough reading and want to get on with actually improving your digital marketing offering then get started with these five easy steps.
Each of our suggestions can be completed in less than an hour each so we recommend you tackle them first thing in the morning, cup of tea in hand, and bask in a sense of achievement for the rest of the day.
December is upon us and the mad scramble to organise everything for Christmas is well under way.
Don’t panic. Work through our quick (and fairly painless) Christmas checklist for businesses below and you’ll be relaxing before a metaphorical roaring log fire, cup of cocoa in hand, before you know it.
Aggressive website pop-ups are becoming ubiquitous these days, which is surprising when all research suggests that people don’t appreciate or engage interruption advertising. Here are some reasons why a popup advert might not be the right choice for your brand.
Oh advertising pop-up, let me count the ways you aggravate me: