There is less than a month until Google’s ‘mobile friendly’ algorithm update officially comes into force. I say officially as it is very likely that Google has been using mobile friendliness as a ranking indicator for some time.
However, from 21 April, Google will start to label sites that are mobile-friendly, and use that to determine whether a website should rank higher in search results. This algorithm is likely to have a huge impact on mobile search results and understandably, this is making webmasters and businesses anxious.
Search engine optimisation (SEO) can seem complicated but there are some straightforward rules to follow to make sure your website ranks well in search engines. The key is to keep your website visitor’s journey in mind at all times. If it’s good for your visitor, it’s generally good for search engines.
Aggressive website pop-ups are becoming ubiquitous these days, which is surprising when all research suggests that people don’t appreciate or engage interruption advertising. Here are some reasons why a popup advert might not be the right choice for your brand.
Oh advertising pop-up, let me count the ways you aggravate me: