Focusing on search engine optimisation (SEO) is vital for the growth of your company. If your website has a strong presence in search engines for relevant searches, it will drive more traffic and by extension, more revenue for your business. Here are the 3 easy steps your team can take today to get better results:
There is less than a month until Google’s ‘mobile friendly’ algorithm update officially comes into force. I say officially as it is very likely that Google has been using mobile friendliness as a ranking indicator for some time.
However, from 21 April, Google will start to label sites that are mobile-friendly, and use that to determine whether a website should rank higher in search results. This algorithm is likely to have a huge impact on mobile search results and understandably, this is making webmasters and businesses anxious.
Search engine optimisation (SEO) can seem complicated but there are some straightforward rules to follow to make sure your website ranks well in search engines. The key is to keep your website visitor’s journey in mind at all times. If it’s good for your visitor, it’s generally good for search engines.
Aggressive website pop-ups are becoming ubiquitous these days, which is surprising when all research suggests that people don’t appreciate or engage interruption advertising. Here are some reasons why a popup advert might not be the right choice for your brand.
Oh advertising pop-up, let me count the ways you aggravate me:
With more than half of web traffic now coming from mobile devices, it’s essential for savvy marketers to have a responsive strategy in place. Users are 5 times more likely to abandon a task or purchase process if the site isn’t optimised for handheld devices.
For years, we’ve been living “above the fold” but responsive website design is a different kettle of fish. Here are 4 starter tips to help you go mobile with maximum impact.
This is the third in our series focusing on digital marketing advice for creative industry professionals, freelancers and sole traders. This week we have digital marketing tips and ideas suited to the word-smiths among you; freelance writers, self-published authors, journalists, copywriters and poets.