Search engine optimisation (SEO) can seem complicated but there are some straightforward rules to follow to make sure your website ranks well in search engines. The key is to keep your website visitor’s journey in mind at all times. If it’s good for your visitor, it’s generally good for search engines.
For example, a poor user journey, poor quality, sparse content or confusing menus are just some of the things that can frustrate your web visitors and cause them to leave your site quickly (and in a huff). Search engines actively crawl websites to find issues like these and these influence search engine rankings as a result.
A strong natural search (SEO) profile is a powerful asset to any company.
- It means your website will be found and your content will be seen by more and relevant users
- You’ll naturally rank higher for relevant searches so you’ll spend less on paid search advertising as a result
- Website visitors will stay on your site longer, be more engaged and share more of your content
If it’s been a while since someone reviewed your website’s SEO performance then it’s important you tackle it soon.