Do you know what times are the best to post on your company social media accounts? You could increase engagement on platforms like LinkedIn, Pinterest, Twitter or Facebook – just by updating at a particular time or day.
For example, engagement peaks on Facebook on Thursday and Friday so your content is more likely to get likes, comments or clicks on those days. Interestingly, Pinterest users are most active later on, between the hours of 8 – 11pm so it’s worth bearing that in mind if Pinterest is an important part of your digital marketing activity.
The following infographic is an easy-to-follow guide on the best times to post on social media. Bookmark it in your browser or print it out and pin it to your wall for easy reference.
Remember, these rules apply in the broadest sense. Every company and industry is different so it’s worth monitoring activity closely to understand what appeals to your particular audience over time.