I’ve been on holiday for two weeks and it appears a lot has happened since I’ve been away.
While I was taking a leisurely drive along the beautiful Pacific coast, the digital marketing landscape continued to move at breakneck speed. Here’s a round up of the big developments in digital marketing in September in case you missed any of them.
Google released its latest Panda update last week which aims to identify low quality content more easily. Google themselves have said that the improved algorithm should enable ‘greater diversity of high quality small and medium sized sites ranking higher.’ Good news then! Currently only 3-5% of sites are affected but you can take steps to ensure your site benefits rather than suffers from this latest update by posting regular, quality content to your site.
This new, ad-free, invite-only social network actually launched in March but it’s been gaining publicity in the last couple of weeks as it has pitted itself against Facebook’s dubious privacy practices and ‘real name policy’. Many are now dubbing it the ‘Anti-Facebook’.
There were a couple of birthdays
Can you believe that Snapchat turned three on 26th September?! It seems like only yesterday that brands were getting all in a flap about the new social media app, where content is deleted 10 seconds after its posted. Snapchat is now the third most popular social media app among 18-34 year olds, after Facebook and Instagram, according to ComScore.
Perhaps more impressively, Google turned sixteen on Saturday too.
Apple releases the iPhone 6 and it’s bendy
The iPhone 6 Plus went on sale on Friday 19 September and there have been reports, videos and a general social media furore under the hashtag #bendgate since then.
Is this a sign of more problems to come for Apple? Will the iPhone 6 need to be recalled? And most importantly, who cares?
Instagram announces ads on the way
According to a BBC report, Instagram has started including adverts within user feeds in the UK. (American users have had ads since March.) This is hardly surprising as the app needs to fund itself somehow.
Have I missed anything? Probably. Let me know, along with your thoughts on these developments, in the comments below.